What is marketing really about and why are we all more influenced than we think? In this episode, Prof. Christina Kühnl, Chair of Marketing at the University of Stuttgart, explains why marketing goes far beyond advertising and how digital communication, customer experience and leadership are reshaping the field. We talk about interdisciplinary research, data-driven insights from social media, and her current work on gender bias in top management communication. A conversation about visibility, value creation and the future of marketing in the age of AI.